Freedom Prayer App

THE problem

Community prayer in its current digital form is decentralized, disconnected, and lacking in focus & community. Digital prayer typically has been done through emails and messages, which can be distracting and not streamlined. Additionally, digital prayer does not typically reach an entire community, especially when church movements are scattered across the globe. Larger church planting movements can lack unity due to location differences, creating gaps in the movement and missing out on the unifying effects of prayer.

THE solution

This church movement commissioned the creation of a mobile app that can usher prayer into the next era of technology. This app not only communicates global prayer points and uses features to simplify what is being prayed for with focus and simplicity, but also tracks time and allows for comments on those prayer points. Beyond the global dashboard, a local page for each church location and a personal page were created to ensure a diverse opportunity for prayer within the church community. Additional features such as habit trackers, personal stats, notifications and direct feedback to the developer team have allowed for a dynamic use and ease of adoption of this technology.

The Process

The impact

Freedom Church found the v1.0 to be an incredible asset to the community and to increasing the power of prayer among the movement. They re-engaged our expertise to create a v2.0 with additional features.

high user engagement

In v2.0, better UX for habit tracking stats, cross campus access to prayer points and cross campus comments led to a large increase in engagement of the app. With additional features, our app engagement statistics showed a large increase from version to version.

simple ux, prayer management

A streamlining of prayer posting, moderating content and comments by delegating roles to different users enabled campuses to take more responsibility in their own prayer management, creating an increasing in use and UX. Additionally, a simplified 1 button system enabled new users to have better ease of on-boarding when starting out on the app- allowing for increased user retention.

direct user feedback

Created an easy to find feedback tool within the app that allowed for real time understanding of user satisfaction as well as yielding real time bug fixes. Additionally, we collected feedback through these means in order to build a better 2.0 version.